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5 Ways to Increase Profits Through SEO

Search engine optimization (SEO) is a very popular term in the world of online marketing right now. However, do you really understand the benefit of this marketing tool? Here are 5 of the most important ways SEO helps increase profits.

SEO

Image via Flickr by Mediadeous

Organic is the Way to Go

Organic searches are the most popular method for consumers to visit a site. 85% of all end users visit a site by clicking through search results. In order to rank higher in an organic search engine it is important to optimize the company’s site and use inbound links. Some of the most popular ways to do that include:

  • Adding a blog
  • Diversifying the pages
  • Monitoring page analytics
  • Using popular keywords for your industry
  • Generating inbound links from other sites

Helping You Hit Your Targets

SEO helps target specific people that are more likely to purchase your product or service. Search engines rank sites through various metrics in a logarithm equation that measure relevancy of on page content and inbound links. The more tailored and niche driven the information on your site, the more likely it will show up when a potential customer searches.

It is also important to realize that the higher ranked your site is on a search result; the more likely a person is to click on it. Statistics suggest that 42% of searchers click on the highest rated result, followed by 8% for the second and a continuous drop from there.

More Visitors More Money

Profits are directly related to traffic. The more visitors that go to a company’s site the more customers generated. SEO is an excellent marketing tool for generating higher and more relevant traffic. As previously mentioned, effective SEO will ensure that your website is showing up on organic searches as well as targeting the market to potential buyers.

People that Look Usually Buy

Why does onsite traffic bring in higher profits? It is important to realize that the majority of people actively searching on the Internet for a product or service base their decision on their findings. 8 out of 10 consumers that search online, end up doing business over the Internet. The days of only brick and mortar shopping are over; now people are more and more comfortable taking their business to the web.

Don’t Get Left Behind

Behind only email marketing, search engine optimization is utilized by roughly 68% of companies as a marketing tool. E-commerce is highly competitive. The web is a hybrid version of the capitalistic market in that there is almost always a cheaper yet similar alternative to your product or service. If your competition is using SEO to steal traffic from your site, it becomes important to also utilize that tool to effectively compete within your market. Don’t let your competition steal your profits without a fight.

With the high competition and ease of comparative shopping, it has never been more important to aggressively market your company on the Internet. One of the easiest and most effective ways to do that is through search engine optimization. If you are one of the few businesses not taking advantage of SEO’s benefits, now may be the time to reassess your approach.

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