Succeed in Online Marketing without Making Common Mistakes
Because online marketing rules and strategies change so frequently, knowing the right thing to do can sometimes be difficult. Keen observers know that the things that might’ve worked for marketing in the past are no longer going to work today. They have to approach things differently. Knowing the things that you should not do in today’s marketing world is just as important as knowing what you should do. Here are some examples. Consider these things when you are creating your own marketing plan.
Make Sure You Are Using Analytics
Incorporating analytics today is more than just a good idea; it is a necessity. You can use analytics to get a much better idea of whom your visitors are, and you can learn more about their behavior. The high quality of the programs that are available today will give you plenty of information that you will be able to use for your marketing plan. Too many companies are still ignoring this type of research. The larger companies are finding that it can work wonders for them, but it can help smaller businesses as well. Just start tracking as much information as you can.
Do Not Buy Email Lists
Another problem that many companies have is that they spend money on email lists. In the past, this might have worked well, but unless you are certain you are buying a targeted email list full of people who have an actual interest in your product, it is not going to do you much good at all. People hate getting unexpected emails from companies that are trying to sell them something. When you are sending to an untargeted list, you aren’t going to get the type of response you want either.
It makes far more sense to start your own email list instead. Collect the names and email addresses of your customers and potential customers. Have an opt-in on your website, and make sure that it is easy for your readers to opt out if they decide that they do not want to receive emails from you any longer. When you have a good email list in place, make sure that you are sending relevant emails, and that you are not sending too many of them. People do not want to wake up every day with emails and offers from your company. If you are offering info on VPN services, and they have no interest, it will not do you much good.
Do Not Use Up the Goodwill in Social Media
When people are connecting with your company through social media, it is because they want to know more, they have an interest, or they are already a customer. Social media is a great way to connect with people, and it can be a good way to market as well. However, you do not want to use up all of your goodwill. What this means is that people are only going to put up with so many marketing messages from you before they stop following you
You have to make sure that you are putting out at least three or four regular messages or posts with fun or interesting links for every one marketing message that you put out. Some marketers say that the ratio is even less, and that you should only put out a marketing message once for every eight to ten messages you post. You have to find a balance that will work for you and your customers.
Keep Your Content Fresh
One of the other things that you might want to change is your website. If you have an old, static site, it is not going to be doing you much good. You want to be able to update your site regularly, and a blog is great for that. This will help to keep your content and your marketing messages fresh.
Veronica Clyde is a dedicated writer at VPNServices.net – a website where you can read about VPN service and Online Security. She also loves to share VPN technology, WordPress and Blogging tips.
Tags: Search Engine Optimization
, User Engagement
, Email Lists
, Google Analytics
, Fresh Content